Archived News |

May 30, 2008

Walker presents paper at International Academy of Business and Public Administration Disciplines Conference

Nicole Walker, ÁùºÏͼ¿â associate controller and ÁùºÏͼ¿â MBA graduate ('07), presented a paper titled "Marketing Fraud: Pyramid Schemes Vs. Multi-Level Marketing" at the International Academy of Business and Public Administration Disciplines Conference held in Dallas, Texas April 24 – 27.

Walker's paper explained the differences between the two marketing approaches and provided advice to marketers to insure multi-level marketing businesses do not become illegal pyramid schemes.

This paper was written as a requirement in Dr. Laurie Babin's MBA Strategic Marketing course at ÁùºÏͼ¿â, in which Walker was enrolled in the fall 2007 semester.

PLEASE NOTE: Some links and e-mail addresses in these archived news stories may no longer work, and some content may include events which are no longer relevent, or reference individuals and/or organizations no longer associated with ÁùºÏͼ¿â.